2021
Martell | Be The Standout Swift campaign with Cheryl Allison Lim & Gen Neo


Local adaptation of Martell’s “Be The Standout Swift” campaign, as part of the brand’s global assets

objective
to rejuvenate Martell’s brand image with an audacious spirit, recruit & engage with consumers, and increase brand relevancy towards the target audience of millennials through their passion points

role & project scope
project creative lead | creative direction & ideation, talent proposal & production


Gamer & E-Sports Host Cheryl Allison Lim for Martell VSOP




Music Producer & Singer-Songwriter Gen Neo for Martell Noblige





Agency: Untold by Atlas
Production Partner: Highest Kite Productions