2025
SINGAPORE TOURISM BOARD, SINGAPORE AIRLINES & CHANGI AIRPORT GROUP
SINGAPORE TOURISM BOARD, SINGAPORE AIRLINES & CHANGI AIRPORT GROUP
Singapore, The World’s Largest Lounge
To get Active Silver travellers above the ages of 55 to choose Singapore as a stopover destination during their long-haul holiday, we reframed the entire island of Singapore as the world’s largest transit lounge.
A lounge with world-class buffets and therapeutic distractions within arm’s reach. A lounge that will give them the serotonin boost they need for their holiday. A lounge that isn’t just a lounge, but the entire island of Singapore.
A lounge with world-class buffets and therapeutic distractions within arm’s reach. A lounge that will give them the serotonin boost they need for their holiday. A lounge that isn’t just a lounge, but the entire island of Singapore.
Agency: BBH Singapore
Production Company: Parallax Collective
Clients: Singapore Tourism Board, Singapore Airlines, Changi Airport Group
Production Company: Parallax Collective
Clients: Singapore Tourism Board, Singapore Airlines, Changi Airport Group