2021
MARTELL

Martell Noblige


We toasted to the launch of the Martell Noblige in Singapore in ways that honoured the brand’s audacious spirit – from serving up cognac in novel new ways at 13 of Singapore’s best bars and an exclusive Martell Noblige yacht expedition.







With the closure of nightclubs and bars, along with safe distancing measures in place, we created and curated an exclusive Martell Swift Party Pack to drive in-home consumption ahead of the official launch.





To collect leads for the brand’s database and encourage consumer trials of the Martell Noblige, we created a new consumption ritual for cognac through a three-month bar tour experience in modern on-trade bars across Singapore.
Agency: Untold by Atlas
Clients: Pernod Ricard